Flower shop Business or Art

The flower business is considered one of the most unprofitable – not only here, but also abroad. Add to this the fact that the competition for flower shops, which number about 50, is made up of numerous stalls, pavilions, open outlets and pensioners selling flowers by the metro in summer and autumn. So it turns out that it is more reasonable for an entrepreneur to close his institution tomorrow and urgently invest money in a more promising business. However, the owners of good at florist Singapore flower shops do not take positions. They went the other way – improving their business and mastering the secrets of successful retail trade with this capricious and short-lived commodity.

Flower trade in Singapore

If you want to discover Singapore businesses and look at the experience, you can see that there is a kind of hierarchy of flower shops. The most democratic type of outlet is the metro pavilion. It usually presents 25-30 bouquets and cut flowers, which are sold on a piece. Most of the flower shops are located in the distance from the rich business centres; they have a small area and an inexpensive interior. Potted plants, not indifferent to sun baths, are exposed in the warm season right on the street, at the entrance to the store. To do this, use mobile racks on the wheels. In the store are cut, compositions and several bouquets. There is also a florist’s table, which decorates bouquets in the presence of the buyer.

From cutting to selling a design

In Singapore, it turns out; trade in flowers has received a real stimulus to development only in perestroika times. Until then, the monopoly belonged to the network, which included 48 shops of the city. The bouquets and compositions in retail were not presented at all: the plan could be made on piece goods.

In the 90 years, when there were private shops and salons, it became clear: you do not need to be a skilled entrepreneur to sell the cut. Moreover, this is not much to earn. Another thing is to sell design: that is, bouquets and compositions. The florist became the main person in the flower business. By the way, according to the businessmen working in this sphere, it is very difficult to find a specialist who knows how to work with floral materials. That is why so often good florists are lured from the store to the store.

As for the selection of sellers, opinions are divided here. Some believe that a professional florist or botanist should be invited to this position, which knows the goods as their five fingers and can intelligently explain all the nuances of caring for a particular plant. There is another approach.

Flowers and gifts

Virtually all shops in the city are not limited to retail sales. The spectrum of services includes drawing up of bouquets and compositions to order, delivery of goods around the city, assistance in the design of home and office interiors. The “Flora” salon, having its own greenhouse, even takes plants for medical treatment or for maintenance during the holiday of their owner for a small fee. An unusual service offered a salon “Crown”: its experts are ready to answer any question related to the peculiarities of caring for plants purchased in the store, in on-line mode. However, while, as it turned out, the flower growers prefer to find out such things on the phone or at a personal visit.

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